BBA (Hons.)
Programme
Structure
BBA (Hons.) is a 3- year undergraduate programme divided in six semesters where each semester consists subjects with 48 hours of classroom interactions. A typical week will be of FIVE working days and of 30 hours, including classroom teaching, library sessions and other assignments and practice sessions.
The first two years students learn the common subjects where as in the third year the student gets an opportunity to choose from the range of domain specific specialisation courses (Marketing Management, Finance, Human Resource Management, International Business, Banking & Insurance, Logistics & Supply Chain Management, Digital Marketing and Entrepreneurship) designed to meet the demand of the business houses and to empower the budding managers.
After successful completion of this program, a degree of “Bachelors of Business Administration – Honors” is awarded.
Key Highlights of
BBA (Hons.) Programme
- Advanced Value-added courses along with core curriculum to meet the upcoming corporate requirements
- Eight Value Added Industry ready – Certificate Courses
- Includes Live Projects & Workshops
- Includes sessions on Soft Skills and Verbal Aptitude through Career Readiness Programme
- Focus on application based teaching through case studies and real life examples
- Expert Talks by Business, Social and Spiritual Leaders
- Industrial Visits and Excursion Tours to understand management in real life scenarios
Tie-ups*:
- Numero Uno Academy, Ahmedabad
- Tally Education Pvt Ltd, Bangalore
*tie-ups may vary time to time
Addition
Courses
- Yes+ (Art of Living)
- Tally ERP 9.0
- Corporate Communication & Etiquettes
- Logistics Management
- Six Sigma
- Two value addition courses (based on the choice of specialization in the final year)
- Sales & Marketing || Social Media Marketing
- Taxation (GST) || Asset Management
- Recruitment & Selection || Payroll Management
Programme
Outcomes
On the successful accomplishment of this Programme, the following outcomes should be expected from students:
- Cultivate the insights of modern day business management functions
- Ability of effectively communicating under various contexts
- Develop fundamental awareness of managerial skills
- Understand and appreciate functional skills of business management
- Cultivate a mindset that accepts global changes
- Analyse various business environment to operate and execute business processes
- Ability to communicate effectively under various circumstances
- Ability to perform as team player and as a leader
- Contribute to the social development by understanding the ethical & moral responsibility
- Demonstrate analytical approach to solve variety of business problems
- Cultivate the ability to think creatively and critically
Admission
Process
Admissions will be done purely on merit basis, based on marks obtained in the qualifying Examination (MUCAT) i.e Marwadi University Common Admission Test.] The entrance exam will be of 100 Marks for 1 Hr. The exam paper will broadly test the candidates Language Proficiency, Mathematical Skills and General Knowledge.
Eligibility
Criteria
Qualification: Candidates, who have passed the two year Higher Secondary Certificate Examination of the Gujarat State or any other examination recognised as equivalent thereto with at least 60% marks or equivalent CGPA, shall be eligible for admission to this degree programme.
Syllabus
Serial No. | Course code | Course name | Course Category | Credits | Download |
1 | 04LS1102 | Principles of Management | Core | 4 | Download |
2 | 04LS1103 | Micro Economics | Core | 4 | Download |
3 | 04LS1104 | Business Organisations & Structures | Core | 4 | Download |
4 | 04LS1105 | Fundamentals of Accounting | Core | 4 | Download |
5 | 04CR1101 | Career Readiness Programme | Skill Development | 2 | Download |
6 | 04BH1101 | Tally ERP 9 | Skill Enhancement | 4 | Download |
Select Any One | |||||
7 | 04BB0106 | Mathematics for Business | Core | 4 | Download |
8 | 04LS1107 | Computer Essentials | Core | 4 | Download |
Select Any One | |||||
9 | 04SL0102 | Reading & Writing for Business | Skill Development | 2 | Download |
10 | 04SL0103 | Speaking & Presentation Skills | Skill Development | 2 | Download |
Serial No. | Course code | Course name | Course Category | Credits | Download |
1 | 04LS1202 | Cost Accounting | Core | 4 | Download |
2 | 04LS1203 | Macro Economics | Core | 4 | Download |
3 | 04LS1204 | Organizational Behaviour | Core | 4 | Download |
4 | 04LS0205 | Statistics in Business | Core | 4 | Download |
5 | 04LS1206 | E-Commerce | Core | 4 | Download |
6 | 04LS0212 | Applications of Spreadsheet | Skill Enhancement | 2 | Download |
7 | 04BH1201 | Corporate Communication & Etiquette | Skill Enhancement | 0 | Download |
Select Any One | |||||
8 | 04SL0152 | English for Workplace | Skill Development | 2 | Download |
9 | 04SL0153 | English through Movies | Skill Development | 2 | Download |
Serial No. | Course code | Course name | Course Category | Credits | Download |
1 | 04BB0301 | Marketing Management | Core | 4 | Download |
2 | 04BB0302 | Human Resource Management | Core | 4 | Download |
3 | 04BB0303 | Business Environment | Core | 4 | Download |
4 | 04BB0304 | Research Methodology | Core | 4 | Download |
5 | 04BB0305 | Financial Management | Core | 4 | Download |
6 | 04BB0306 | Business Laws | Core | 4 | Download |
7 | 04BB0307 | Fundamentals of Digital Marketing | Core | 2 | Download |
8 | 04BH0301 | Advance Excel | Skill Development | 3 | Download |
Serial No. | Course code | Course name | Course Category | Credits | Download |
1 | 04BB0401 | Production & Operations Management | Core | 4 | Download |
2 | 04BB0402 | Management Information System | Core | 4 | Download |
3 | 04BB0403 | Income Tax – Law and Practice | Core | 4 | Download |
4 | 04BB0404 | Indian Financial System | Core | 4 | Download |
5 | 04BB1405 | Entrepreneurship | Core | 4 | Download |
6 | 04BB0406 | Management of Services | Core | 4 | Download |
7 | 04BB0407 | Basics of French Language | Core | 2 | Download |
8 | 04BH0401 | Logistics Management | Core | 3 | Download |
Serial No. | Course code | Course name | Course Category | Credits | Download |
1 | 04BB0501 | Operations Research | Core | 4 | Download |
2 | 04BB0502 | Strategic Management | Core | 4 | Download |
3 | 04BB0503 | Project Management | Core | 4 | Download |
4 | 04BB0504 | Brand India : From Local to Global | Core | 4 | Download |
5 | 04CR0501 | Career Readiness Program | Skill Development | 2 | Download |
Finance Specialization | |||||
6 | 04BB0507 | Management of Financial Markets | Core | 4 | Download |
7 | 04BB0508 | Banking | Core | 4 | Download |
8 | 04BH0501 | Taxation | Core | 3 | Download |
Marketing Specialization | |||||
9 | 04BB0509 | Consumer Behaviour | Core | 4 | Download |
10 | 04BB0510 | Retail Marketing | Core | 4 | Download |
11 | 04BH0502 | Sales & Marketing | Core | 3 | Download |
HR Specialization | |||||
12 | 04BB0511 | Employee Welfare & Social Securities | Core | 4 | Download |
13 | 04BB0512 | Compensation Management | Core | 4 | Download |
14 | 04BH0503 | Recruitment & Selection | Core | 3 | Download |
International Business | |||||
15 | 04BB0513 | International Marketing | Core | 4 | Download |
16 | 04BB0514 | International Human Resource Management | Core | 4 | Download |
17 | 04BH0504 | Fundamentals of International Business | Core | 3 | Download |
Banking & Insurance | |||||
18 | 04BB0515 | Modern Banking Theory & Practices | Core | 4 | Download |
19 | 04BB0516 | Financial Analysis & Risk Management in Banks | Core | 4 | Download |
20 | 04BH0505 | Fundamentals of Operational Banking | Core | 3 | Download |
Serial No. | Course code | Course name | Course Category | Credits | Download |
1 | 04BB0601 | Business Ethics & Corporate Governance | Core | 4 | Download |
2 | 04BB0602 | Management Accounting | Core | 4 | Download |
3 | 04BB0603 | International Business | Core | 4 | Download |
4 | 04BB0604 | Project | Core | 8 | Download |
5 | 04BH0601 | Six Sigma | Core | 3 | Download |
Finance Specialization | |||||
6 | 04BB0605 | Advance Financial Management | Core | 4 | Download |
7 | 04BH0602 | Asset Management | Core | 3 | Download |
Marketing Specialization | |||||
8 | 04BB0606 | Advertising Management | Core | 4 | Download |
9 | 04BH0603 | Social Media Marketing | Core | 3 | Download |
HR Specialization | |||||
10 | 04BB0607 | Change Management | Core | 4 | Download |
11 | 04BH0604 | Payroll Management | Core | 3 | Download |
International Business | |||||
12 | 04BB0608 | International Supply Chain Management | Core | 4 | Download |
13 | 04BH0605 | International Trade Finance & Forex Risk Management | Core | 3 | Download |
Banking & Insurance | |||||
14 | 04BB0609 | Rural Banking and Micro Finance | Core | 4 | Download |
15 | 04BH0606 | Investment Banking & Insurance | Core | 3 | Download |