MASTER OF BUSINESS ADMINISTRATION (BUSINESS ANALYTICS)
Overview
The first stage of business analytics is descriptive analytics, which still accounts for the majority of all business analytics today. Descriptive analytics looks at past performance and understands that performance by mining historical data to look for the reasons behind past success or failure. Most management reporting – such as sales, marketing, operations, and finance – uses this type of postmortem analysis.‎‎
The next phase is predictive analytics. Predictive analytics answers the question of what is likely to happen. This is when historical data is combined with rules, algorithms, and occasionally external data to determine the probable future outcome of an event or the likelihood of a situation occurring.‎‎
The final phase is prescriptive analytics, which goes beyond predicting future outcomes by also suggesting actions to benefit from the predictions and showing the implications of each decision option. Prescriptive analytics not only anticipates what will happen and when it will happen but also why it will happen. Prescriptive analytics ingests hybrid data, a combination of structured (numbers, categories) and unstructured data (videos, images, sounds, texts), and business rules to predict what lies ahead and to prescribe how to take advantage of this predicted future without compromising other priorities.‎‎
MBA Business Analytics programme is intended to develop skills, improve analytics competency and provide in-depth knowledge for handling Data and Business Analytics tools. On successful completion of the programme, you can work in corporate roles in the analytics domain.‎
The programme provides a detailed study in Data and Decisions, Data Mining Techniques, Predictive Analytics, Machine Learning, and Artificial Intelligence, Visual Analytics and Big Data Analytics. You also get hands-on experience to use tools such as R, Tableau, Microsoft Excel, and Python in this comprehensive specialized programme.‎
Educational
Objectives
Eligibility Criteria
For Indian and International Students | ||
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For pursuing MBA (Business Analytics), 50% in UG (45% for reserved category) + Valid score of CMAT (Preferable). Shortlisted candidates will be called for Personal Interview. An equivalent qualification is necessary for International Students. |
Admission Process
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Fee structure
For Indian Student (INR) | ||
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MBA (Business Analytics) | 2 Years | 75000/- (Per Sem) |
For International Student (USD) | ||
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MBA (Business Analytics) | 2 Years | 2000/- (Annual) |
Career Opportunities
Ranked #5 high paid jobs in India by Report of Indian Express – 2017
According to a study, India has job vacancies for 50,000 – 1,00,000 data analytics professionals
Contributes to your organization’s success and helps you lead with unparalleled ideas
Prepares you to be a 21st-century leader and be the core decision-maker of your organization
A global shortage of Business Analysts and Data Scientists puts you in high demand
Gets you a competitive edge to work with large, professionally managed corporate and be paid more than your counterparts
The demand for Data Analytics professionals has doubled in the last year.
Expected ex-potential growth: 70% surveyed companies said they plan to start hiring Data Professionals in the next three years.
Data analytics and Business Intelligence are popular skills, along with skills such as Data Science, Machine Learning and Data Engineering.
Placement and Packages
Highest Package: 8 LPA
AVG Package: 4.5 LPA
Marwadi University’s Placement Department has a strong track record of placements in many reputed companies belonging to different strata. The big-shot corporate world is turning its way towards Marwadi University from diverse locations across the globe to hire our students. Companies like Google, Amazon, IBM, TCS, Capgemini, Wipro and many more.
Career Options
Business Analyst
Business Analyst Industry Expert
Business Analyst Project Manager
Data
Analyst
Business Analyst
Business Analyst Industry Expert
Business Analyst Project Manager
Data
Analyst
Big Data
Analyst
Data Warehousing Expert
Business Intelligence Expert
Data Mining Expert
Student Outcomes
Possess highly marketable skills to use leading statistical methods and data visualization tools for managing dynamic data
Leverage your own innovative ability to use descriptive analytics and predictive analytics, set up a hypothesis test and understand non-parametric tests
Know how to derive meaning from Big Data and apply emerging popular technologies and analytical techniques or models
Gain the expertise to use a wide range of modern statistical tools and software packages like R, Python, Spark, Excel, Tableau, MySQL, Power BI
Enable a seamless absorption in applying Analytics to real-world business contexts and communicate effectively the actionable plans to key stakeholders
Curriculum
Subject Code | Subject Name | Credits | Internal Marks(Total 50) | End Term Exam(Total 50) | Total Marks | |||
CSE | IA | Term Work(TW) | Theory | Practical/Viva | ||||
04MB0101 | Accounting for Managers | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0111 | Economics for Decision Making | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0104 | Organisational Behaviour | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0105 | Business Analytics | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0106 | Business Communication | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0112 | Statistics for Decision Making | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB1113 | Introduction to R-Studio | 2 | 20 | 30 (Practical Exam) | 0 | 50 | 100 | |
04MB1109 | Advanced Excel | 2 | 0 | 50 | 0 | 50 | 100 | |
04MB1114 | SPSS | 2 | 20 | 30 | 0 | 50 | 100 | |
Total | 24 |
Subject Code | Subject Name | Credits | Internal Marks(Total 50) | End Term Exam(Total 50) | Total Marks | |||
CSE | IA | Term Work(TW) | Theory | Practical/Viva | ||||
04MB0201 | Financial Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0202 | Human Resource Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB01203 | Marketing Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB1204 | Production & Operations Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0205 | Business Research Methods | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0206 | Quantitive Techniques for Decision Making | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0211 | Data Mining for Business Analytics using R | 3 | 20 | 30 | 0 | 50 | 100 | |
04MB0212 | Business Forecasting using Eviews-I | 2 | 20 | 30 | 50 | 0 | 100 | |
04MB0213 | Database Management System | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0214 | Python Programming | 2 | 20 | 30 | 0 | 50 | 100 | |
Total | 28 |
Subject Code | Subject Name | Credits | Internal Marks(Total 50) | End Term Exam(Total 50) | Total Marks | |||
CSE | IA | Term Work(TW) | Theory | Practical/Viva | ||||
04MB0301 | Strategic Management | 3 | 20 | 30 | 50 | 0 | 100 | |
Any three from the following: | ||||||||
04MB0364 | Supply Chain Analytics | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0365 | Marketing Analytics | 3 | 20 | 30 | 0 | 50 | 100 | |
04MB0366 | Financial Analytics | 3 | 20 | 30 | 0 | 50 | 100 | |
04MB0320 | HR Analytics | 3 | 20 | 30 | 0 | 50 | 100 | |
04MB0367 | Data Science using Python | 2 | 20 | 30 | 0 | 50 | 100 | |
04MB0368 | Business Intelligence | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0369 | Business Forecasting using Eviews-II | 2 | 20 | 30 | 50 | 0 | 100 | |
General Elective (Any One) | ||||||||
04MB0351 | Project Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0352 | Creativity & Innovation | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0353 | Econometrics | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0354 | Personal Financial Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0355 | Customer Relationship Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0356 | Value Chain Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0357 | Emotional Intelligence | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0358 | Psychometric Testing | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0359 | Managerial Psychology | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0360 | Summer Internship Project | 3 | 0 | 0 | 0 | 100 | 100 | |
Total | 25 |
Subject Code | Subject Name | Credits | Internal Marks(Total 50) | End Term Exam(Total 50) | Total Marks | |||
CSE | IA | Term Work(TW) | Theory | Practical/Viva | ||||
04MB0401 | Business Ethics & Corporate Governance | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0402 | Management Information System | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0452 | Tableau | 2 | 20 | 30 (Practical Exam) | 0 | 50 | 100 | |
04MB0453 | Predictive Analytics | 2 | 20 | 30 (Practical Exam) | 0 | 50 | 100 | |
04MB0454 | Big Data Analytics | 2 | 20 | 30 | 50 | 0 | 100 | |
04MB0455 | Power BI | 2 | 20 | 30 | 0 | 50 | 100 | |
04MB0456 | Hadoop & Apache Spark | 2 | 20 | 30 | 0 | 50 | 100 | |
Any one from the following: | ||||||||
04MB0457 | Matlab | 2 | 20 | 30 | 0 | 50 | 100 | |
04MB0458 | STATA | 2 | 20 | 30 | 0 | 50 | 100 | |
General Elective (Any One) | ||||||||
04MB0439 | Preparedness & Response in Disaster Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0440 | Design Thinking | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0441 | Intellectual Property Rights | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0442 | Leadership – Theory & Practice | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0443 | Energy Business Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0444 | Event Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0445 | Public Policy | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0446 | Public Finance & Policy | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0447 | Stress Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0448 | Comprehensive Project | 6 | ||||||
Total | 27 |
Serial No. | Course code | Course name | Course Category | Credits |
1 | 03BM0115 | Principles of Management | Core | 3 |
2 | 03BM0151 | Accounting for Decision Making | Core | 3 |
3 | 03BM1152 | Economics for Decision Making | Core | 3 |
4 | 03BM0153 | Human Resource Management | Core | 3 |
5 | 03BM0154 | Business Statistics and Analytics for Decision making | Domain | 3 |
6 | 03BM0155 | Database Management Systems | Domain | 3 |
7 | 03BM0156 | Business Intelligence | Domain | 3 |
8 | 03BM0117 | Managerial Skills for Effectiveness | Skill Development | 3 |
Serial No. | Course code | Course name | Course Category | Credits |
1 | 03BM0251 | Marketing Management | Core | 3 |
2 | 03BM0252 | Production & Operations Management | Core | 3 |
3 | 03BM0253 | Financial Management | Core | 3 |
4 | 03BM0115 | Organisational Behaviour | Core | 3 |
5 | 03BM0254 | Business Forecasting | Domain | 3 |
6 | 03BM1255 | Data Science using R | Domain | 3 |
7 | 03BM0256 | Operation Research Applications | Domain | 3 |
8 | 03BM0257 | Data Mining for Business Decisions | Domain | 3 |
9 | 03BM0216 | Advanced Corporate Communication | Skill Enhancement | 3 |
Serial No. | Course code | Course name | Course Category | Credits |
1 | 03BM0351 | Strategic Management | Core | 3 |
2 | 03BM0352 | Research Methods | Core | 3 |
3 | 03BM0353 | Financial Modeling and Analytics | Domain | 3 |
4 | 03BM0354 | Descriptive & Prescriptive Analytics using R | Domain | 3 |
5 | 03BM0355 | Marketing Analytics | Domain | 3 |
6 | 03BM0356 | Supply Chain Analytics | Domain | 3 |
7 | 03BM0312 | Investment Analysis and Protfolio Management | Core Specialization Finance | 3 |
8 | 03BM0429 | Financial Markets and Institutions | Core Specialization Finance | 3 |
9 | 03BM0357 | Compensation and Benefits Management | Core Specialization HRM | 3 |
10 | 03BM0416 | Strategic HRM | Core Specialization HRM | 3 |
11 | 03BM0430 | Sales and Distribution Management | Core Specialization Marketing | 3 |
12 | 03BM0358 | Digital and Social Media Analytics | Core Specialization Marketing | 3 |
13 | 03BM0359 | Planning, Structuring and Financing Small Business | Core Specialization Entrepreneurship | 3 |
14 | 03BM0305 | Entrepreneurship and Managing Start-ups | Core Specialization Entrepreneurship | 3 |
15 | 03BM0360 | Python Programming | Skill Enhancement | 3 |
16 | 03BM01303 | Internship/Capstone Minor | Core | 3 |
Serial No. | Course code | Course name | Course Category | Credits |
1 | 03BM0451 | Indian Ethos and Value System | Core | 3 |
2 | 03BM0452 | Big Data Analytics | Domain | 3 |
3 | 03BM0453 | Predictive Analytics using R | Domain | 3 |
4 | 03BM0306 | Corporate Taxation | Core Specialization Finance | 3 |
5 | 03BM0454 | Project Appraisal and Finance | Core Specialization Finance | 3 |
6 | 03BM0455 | Human Resource Metric and Analytics | Core Specialization HRM | 3 |
7 | 03BM0456 | Performance Management System | Core Specialization HRM | 3 |
8 | 03BM0457 | Supply Chain and Logistic Management | Core Specialization Marketing | 3 |
9 | 03BM0314 | Marketing Communication | Core Specialization Marketing | 3 |
10 | 03BM0458 | Marketing for Small Business | Core Specialization Entrepreneurship | 3 |
11 | 03BM0459 | Quality Management | Core Specialization Entrepreneurship | 3 |
12 | 03BM0460 | Hadoop & Apache Spark | Skill Enhancement | 3 |
13 | 03BM1437 | Comprehensive Project | Core | 6 |
Facilities
Lab
Library
Fully equipped with RFID (Radio Frequency Identification Device) Technology
Specially devised and designed Self KIOSK for Self Check in & Check out
E-Resource Lab having 60+ computer systems with latest configuration to assist for online research and resources
Specially devised and designed Mobile Application having features of; Intimation, Alerts, History, Account Status and Books search facilities
Connected with other libraries and resource centers to retrieve information resources worldwide Separate Study rooms and discussion rooms
Additional Transportation facility for special Late Evening & Sunday for Library users
More than 50000 books in the library
Scholarship
Scholarships can be availed upon securing 60% and Above in Aggregate in Graduation (any stream) or on a Valid CMAT scorecard
Campus Facilities
Impressive Infrastructure
IT Enabled Infrastructure
Sports Infrastructure
State-of-the-art Classrooms
Hostels with Gymnasium
Library with 50000+ Books
Academic & Cultural Events
Dean's Message
Dean, Faculty of Management Studies
Keeping the changing work environment in mind, Faculty of Business Management Marwadi University has upgraded its MBA programme to meet the needs of the ever changing environment. The MBA is now updated with nine specialization namely Finance, Marketing, Human Resources, International Business, Entrepreneurship, Banking and Insurance, Operations Management, Logistic and Supply Chain Management and IT & Systems
The future job requirement will be high tech skills. Demand is increasing rapidly for emerging technologies like Big Data Analytics, Artificial Intelligence, Cyber Security, Robotics, the Internet of Things, Social Media, Cloud Computing & Virtual Reality. Keeping these future job skills in mind, the Faculty of Management Studies at Marwadi University has introduced MBA in Business Analytics programme. The two-year full-time MBA programme will enable students to equip themselves with the necessary technical, analytical, and managerial skills to take up analytical roles
The programme will focus on technical skills like Advance excel, SPSS, R-Programing, python, Eviews, Tabelu, PowerBI, Hadoop & Apache Spark, and STATA and analytical skills like business analytics, data mining & business intelligence.
To make the students industry ready, the programme focuses on building employability through corporate readiness programme and employability skills programme. The students are extensively trained on management fundamentals, domain expertise, aptitude, and GD & PI to ace the campus interview.
The Department has an excellent faculty base, a great learning environment, and strong academic programmes to make the students industry ready.
Come join us to be part of a wonderful MBA journey.
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