MASTER OF BUSINESS ADMINISTRATION (BUSINESS ANALYTICS)
Overview
The first stage of business analytics is descriptive analytics, which still accounts for the majority of all business analytics today. Descriptive analytics looks at past performance and understands that performance by mining historical data to look for the reasons behind past success or failure. Most management reporting – such as sales, marketing, operations, and finance – uses this type of postmortem analysis.‎‎
The next phase is predictive analytics. Predictive analytics answers the question of what is likely to happen. This is when historical data is combined with rules, algorithms, and occasionally external data to determine the probable future outcome of an event or the likelihood of a situation occurring.‎‎
The final phase is prescriptive analytics, which goes beyond predicting future outcomes by also suggesting actions to benefit from the predictions and showing the implications of each decision option. Prescriptive analytics not only anticipates what will happen and when it will happen but also why it will happen. Prescriptive analytics ingests hybrid data, a combination of structured (numbers, categories) and unstructured data (videos, images, sounds, texts), and business rules to predict what lies ahead and to prescribe how to take advantage of this predicted future without compromising other priorities.‎‎
MBA Business Analytics programme is intended to develop skills, improve analytics competency and provide in-depth knowledge for handling Data and Business Analytics tools. On successful completion of the programme, you can work in corporate roles in the analytics domain.‎
The programme provides a detailed study in Data and Decisions, Data Mining Techniques, Predictive Analytics, Machine Learning, and Artificial Intelligence, Visual Analytics and Big Data Analytics. You also get hands-on experience to use tools such as R, Tableau, Microsoft Excel, and Python in this comprehensive specialized programme.‎


Educational
Objectives





Eligibility Criteria
For Indian and International Students | ||
---|---|---|
For pursuing MBA (Business Analytics), 50% in UG (45% for reserved category) + Valid score of CMAT (Preferable). Shortlisted candidates will be called for Personal Interview. An equivalent qualification is necessary for International Students. |
Admission Process
Once you generate the PIN from the bank through an online or offline process,
Register yourself on
Fill the Application Details
Choice Filling
(1, 2, 3..)
You’re on the path to DISCOVER yourself
Reporting at College
Actual Admission and Token Fee Payment
Admission Process
yourself on
Application
Details
Filling
Rounds
(1, 2, 3..)
Admission
and Token
Fee Payment
College
path to DISCOVER
yourself
Fee structure
For Indian Student (INR) | ||
---|---|---|
MBA (Business Analytics) | 2 Years | 85500/- (Per Sem) |
For International Student (USD) | ||
---|---|---|
MBA (Business Analytics) | 2 Years | 2000/- (Annual) |
Career Opportunities









Placement and Packages
Highest Package: 8 LPA
AVG Package: 4.5 LPA
Marwadi University’s Placement Department has a strong track record of placements in many reputed companies belonging to different strata. The big-shot corporate world is turning its way towards Marwadi University from diverse locations across the globe to hire our students. Companies like Google, Amazon, IBM, TCS, Capgemini, Wipro and many more.
Career Options

Business Analyst

Business Analyst Industry Expert

Business Analyst Project Manager

Data
Analyst

Business Analyst

Business Analyst Industry Expert

Business Analyst Project Manager

Data
Analyst

Big Data
Analyst

Data Warehousing Expert

Business Intelligence Expert

Data Mining Expert
Student Outcomes





Curriculum
Subject Code | Subject Name | Credits | Internal Marks(Total 50) | End Term Exam(Total 50) | Total Marks | |||
CSE | IA | Term Work(TW) | Theory | Practical/Viva | ||||
04MB0101 | Accounting for Managers | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0111 | Economics for Decision Making | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0104 | Organisational Behaviour | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0105 | Business Analytics | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0106 | Business Communication | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0112 | Statistics for Decision Making | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB1113 | Introduction to R-Studio | 2 | 20 | 30 (Practical Exam) | 0 | 50 | 100 | |
04MB1109 | Advanced Excel | 2 | 0 | 50 | 0 | 50 | 100 | |
04MB1114 | SPSS | 2 | 20 | 30 | 0 | 50 | 100 | |
Total | 24 |
Subject Code | Subject Name | Credits | Internal Marks(Total 50) | End Term Exam(Total 50) | Total Marks | |||
CSE | IA | Term Work(TW) | Theory | Practical/Viva | ||||
04MB0201 | Financial Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0202 | Human Resource Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB01203 | Marketing Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB1204 | Production & Operations Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0205 | Business Research Methods | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0206 | Quantitive Techniques for Decision Making | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0211 | Data Mining for Business Analytics using R | 3 | 20 | 30 | 0 | 50 | 100 | |
04MB0212 | Business Forecasting using Eviews-I | 2 | 20 | 30 | 50 | 0 | 100 | |
04MB0213 | Database Management System | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0214 | Python Programming | 2 | 20 | 30 | 0 | 50 | 100 | |
Total | 28 |
Subject Code | Subject Name | Credits | Internal Marks(Total 50) | End Term Exam(Total 50) | Total Marks | |||
CSE | IA | Term Work(TW) | Theory | Practical/Viva | ||||
04MB0301 | Strategic Management | 3 | 20 | 30 | 50 | 0 | 100 | |
Any three from the following: | ||||||||
04MB0364 | Supply Chain Analytics | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0365 | Marketing Analytics | 3 | 20 | 30 | 0 | 50 | 100 | |
04MB0366 | Financial Analytics | 3 | 20 | 30 | 0 | 50 | 100 | |
04MB0320 | HR Analytics | 3 | 20 | 30 | 0 | 50 | 100 | |
04MB0367 | Data Science using Python | 2 | 20 | 30 | 0 | 50 | 100 | |
04MB0368 | Business Intelligence | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0369 | Business Forecasting using Eviews-II | 2 | 20 | 30 | 50 | 0 | 100 | |
General Elective (Any One) | ||||||||
04MB0351 | Project Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0352 | Creativity & Innovation | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0353 | Econometrics | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0354 | Personal Financial Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0355 | Customer Relationship Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0356 | Value Chain Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0357 | Emotional Intelligence | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0358 | Psychometric Testing | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0359 | Managerial Psychology | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0360 | Summer Internship Project | 3 | 0 | 0 | 0 | 100 | 100 | |
Total | 25 |
Subject Code | Subject Name | Credits | Internal Marks(Total 50) | End Term Exam(Total 50) | Total Marks | |||
CSE | IA | Term Work(TW) | Theory | Practical/Viva | ||||
04MB0401 | Business Ethics & Corporate Governance | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0402 | Management Information System | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0452 | Tableau | 2 | 20 | 30 (Practical Exam) | 0 | 50 | 100 | |
04MB0453 | Predictive Analytics | 2 | 20 | 30 (Practical Exam) | 0 | 50 | 100 | |
04MB0454 | Big Data Analytics | 2 | 20 | 30 | 50 | 0 | 100 | |
04MB0455 | Power BI | 2 | 20 | 30 | 0 | 50 | 100 | |
04MB0456 | Hadoop & Apache Spark | 2 | 20 | 30 | 0 | 50 | 100 | |
Any one from the following: | ||||||||
04MB0457 | Matlab | 2 | 20 | 30 | 0 | 50 | 100 | |
04MB0458 | STATA | 2 | 20 | 30 | 0 | 50 | 100 | |
General Elective (Any One) | ||||||||
04MB0439 | Preparedness & Response in Disaster Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0440 | Design Thinking | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0441 | Intellectual Property Rights | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0442 | Leadership – Theory & Practice | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0443 | Energy Business Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0444 | Event Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0445 | Public Policy | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0446 | Public Finance & Policy | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0447 | Stress Management | 3 | 20 | 30 | 50 | 0 | 100 | |
04MB0448 | Comprehensive Project | 6 | ||||||
Total | 27 |
Serial No. | Course code | Course name | Course Category | Credits |
1 | 03BM0115 | Principles of Management | Core | 3 |
2 | 03BM0151 | Accounting for Decision Making | Core | 3 |
3 | 03BM1152 | Economics for Decision Making | Core | 3 |
4 | 03BM0153 | Human Resource Management | Core | 3 |
5 | 03BM0154 | Business Statistics and Analytics for Decision making | Domain | 3 |
6 | 03BM0155 | Database Management Systems | Domain | 3 |
7 | 03BM0156 | Business Intelligence | Domain | 3 |
8 | 03BM0117 | Managerial Skills for Effectiveness | Skill Development | 3 |
Serial No. | Course code | Course name | Course Category | Credits |
1 | 03BM0251 | Marketing Management | Core | 3 |
2 | 03BM0252 | Production & Operations Management | Core | 3 |
3 | 03BM0253 | Financial Management | Core | 3 |
4 | 03BM0115 | Organisational Behaviour | Core | 3 |
5 | 03BM0254 | Business Forecasting | Domain | 3 |
6 | 03BM1255 | Data Science using R | Domain | 3 |
7 | 03BM0256 | Operation Research Applications | Domain | 3 |
8 | 03BM0257 | Data Mining for Business Decisions | Domain | 3 |
9 | 03BM0216 | Advanced Corporate Communication | Skill Enhancement | 3 |
Serial No. | Course code | Course name | Course Category | Credits |
1 | 03BM0351 | Strategic Management | Core | 3 |
2 | 03BM0352 | Research Methods | Core | 3 |
3 | 03BM0353 | Financial Modeling and Analytics | Domain | 3 |
4 | 03BM0354 | Descriptive & Prescriptive Analytics using R | Domain | 3 |
5 | 03BM0355 | Marketing Analytics | Domain | 3 |
6 | 03BM0356 | Supply Chain Analytics | Domain | 3 |
7 | 03BM0312 | Investment Analysis and Protfolio Management | Core Specialization Finance | 3 |
8 | 03BM0429 | Financial Markets and Institutions | Core Specialization Finance | 3 |
9 | 03BM0357 | Compensation and Benefits Management | Core Specialization HRM | 3 |
10 | 03BM0416 | Strategic HRM | Core Specialization HRM | 3 |
11 | 03BM0430 | Sales and Distribution Management | Core Specialization Marketing | 3 |
12 | 03BM0358 | Digital and Social Media Analytics | Core Specialization Marketing | 3 |
13 | 03BM0359 | Planning, Structuring and Financing Small Business | Core Specialization Entrepreneurship | 3 |
14 | 03BM0305 | Entrepreneurship and Managing Start-ups | Core Specialization Entrepreneurship | 3 |
15 | 03BM0360 | Python Programming | Skill Enhancement | 3 |
16 | 03BM01303 | Internship/Capstone Minor | Core | 3 |
Serial No. | Course code | Course name | Course Category | Credits |
1 | 03BM0451 | Indian Ethos and Value System | Core | 3 |
2 | 03BM0452 | Big Data Analytics | Domain | 3 |
3 | 03BM0453 | Predictive Analytics using R | Domain | 3 |
4 | 03BM0306 | Corporate Taxation | Core Specialization Finance | 3 |
5 | 03BM0454 | Project Appraisal and Finance | Core Specialization Finance | 3 |
6 | 03BM0455 | Human Resource Metric and Analytics | Core Specialization HRM | 3 |
7 | 03BM0456 | Performance Management System | Core Specialization HRM | 3 |
8 | 03BM0457 | Supply Chain and Logistic Management | Core Specialization Marketing | 3 |
9 | 03BM0314 | Marketing Communication | Core Specialization Marketing | 3 |
10 | 03BM0458 | Marketing for Small Business | Core Specialization Entrepreneurship | 3 |
11 | 03BM0459 | Quality Management | Core Specialization Entrepreneurship | 3 |
12 | 03BM0460 | Hadoop & Apache Spark | Skill Enhancement | 3 |
13 | 03BM1437 | Comprehensive Project | Core | 6 |
Facilities
Lab


Library







Scholarship
Scholarships can be availed upon securing 60% and Above in Aggregate in Graduation (any stream) or on a Valid CMAT scorecard


Campus Facilities
Impressive Infrastructure
IT Enabled Infrastructure
Sports Infrastructure
State-of-the-art Classrooms
Hostels with Gymnasium
Library with 50000+ Books
Academic & Cultural Events
Dean's Message

Dean, Faculty of Management Studies
Keeping the changing work environment in mind, Faculty of Business Management Marwadi University has upgraded its MBA programme to meet the needs of the ever changing environment. The MBA is now updated with nine specialization namely Finance, Marketing, Human Resources, International Business, Entrepreneurship, Banking and Insurance, Operations Management, Logistic and Supply Chain Management and IT & Systems
The future job requirement will be high tech skills. Demand is increasing rapidly for emerging technologies like Big Data Analytics, Artificial Intelligence, Cyber Security, Robotics, the Internet of Things, Social Media, Cloud Computing & Virtual Reality. Keeping these future job skills in mind, the Faculty of Management Studies at Marwadi University has introduced MBA in Business Analytics programme. The two-year full-time MBA programme will enable students to equip themselves with the necessary technical, analytical, and managerial skills to take up analytical roles
The programme will focus on technical skills like Advance excel, SPSS, R-Programing, python, Eviews, Tabelu, PowerBI, Hadoop & Apache Spark, and STATA and analytical skills like business analytics, data mining & business intelligence.
To make the students industry ready, the programme focuses on building employability through corporate readiness programme and employability skills programme. The students are extensively trained on management fundamentals, domain expertise, aptitude, and GD & PI to ace the campus interview.
The Department has an excellent faculty base, a great learning environment, and strong academic programmes to make the students industry ready.
Come join us to be part of a wonderful MBA journey.
Our Recruiters
Successful
Alumni
Faculties
FAQ
Q. Is there any Loan Facility Available ?
https://www.marwadiuniversity.ac.in/student-loan/
Q. Is there any Scholarship Available ?
https://www.marwadiuniversity.ac.in/student-loan/
Q. How is the Placement at Marwadi University ?
Q. How to Reach MU ?
Q. Is there a Hostel Facility available at Marwadi University ?
Q. What is the Fee Structure of Degree Programmes at Marwadi University ?
Q. How to Apply for Admission at Marwadi University? What form to fill ?
Q. Is Marwadi University recognised by the Government ?
Q. What all Documents are necessary to bring in while joining the University ?
Q. Is there any Medical Facility provided ?