Business Management

Bachelors of
Business Administration
(Digital Marketing)

Empowering Future Leaders

Business Management

Bachelors of
Business Administration
(Digital Marketing)

Empowering Future Leaders

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Overview

The BBA in Digital Marketing prepares students to master the fast-paced, data-driven world of online brand building and customer engagement. The curriculum integrates traditional marketing principles with contemporary digital strategies, including SEO, social media, content marketing, and analytics. This program empowers students to drive measurable growth in the digital domain and prepares them for roles in e-commerce, brand strategy, and digital consultancy.

Things You Need to Know

Program Inception

July 1, 2025

Fees

View fees

Eligibility

The students seeking admission in the 1st year of the Degree Programme leading to Bachelor of Business Administration shall have to pass the HSC examination (10+2) with a minimum of 50% marks. For international students, an equivalent education is preferable.

Downloadable

Brochure

Course Outline

Out of the two MDCs the students will opt for one course.
Out of the two SECs the students will opt for one course.

Out of the two SECs the students will opt for one course.

Out of the two SECs the students will opt for one course.

Out of the three MINORs the students will opt for one course.
Out of the two SECs the students will opt for one course.

Out of the four/three MINORs the students will opt for one course.
Out of the two SECs the students will opt for one course.

Out of the four MINORs the students will opt for one course

Our proprietary 3 layered education

The Three Layers of Learning ensures that all learners acquire key technical skills and soft skills and possess all the necessary attributes that ensure a successful life.

  • LAYER 1

    Knowledge

  • LAYER 2

    Skills

  • LAYER 3

    Development

Knowledge

This is the first stage where a student is taught to be a lifelong learner. The programme encourages critical thinking, collaboration, self-awareness, bouncing back from failure, identifying opportunities, and decision-making; all life skills are taught through stories, activities, and discussions.

Skills

This is the first stage where a student is taught to be a lifelong learner. The programme encourages critical thinking, collaboration, self-awareness, bouncing back from failure, identifying opportunities, and decision-making; all life skills are taught through stories, activities, and discussions.

Development

This is the first stage where a student is taught to be a lifelong learner. The programme encourages critical thinking, collaboration, self-awareness, bouncing back from failure, identifying opportunities, and decision-making; all life skills are taught through stories, activities, and discussions.

Duration and Programme Fees

The Bachelor of Business Administration(Digital Marketing) is a 3 Year programme divided into six Semesters

For Indian Students (INR)

BBA (Digital Marketing)

3 Years

View Fees

For International Students (USD)

BBA (Digital Marketing)

3 Years

View Fees

Student Outcomes

On the successful accomplishment of this Programme, the following outcomes should be expected from students:

  • Develop fundamental awareness of Managerial Skills
  • Understand and appreciate functional skills of Business Management
  • Cultivate a mindset that adapts to global changes
  • Analyse various business environments to operate and execute business processes
  • Ability to communicate effectively under various circumstances
  • Ability to perform as team player and as a leader
  • Contribute to the social development by understanding the ethical & moral responsibility
  • Demonstrate analytical approach to solve variety of business problems
  • Cultivate creative and critical thinking

Advanced Infrastructure for a Technology-Driven Experience

Explore Endless Career Paths

Discover a world of possibilities with diverse career paths tailored to your skills and interests. Our program opens doors to a range of exciting professional opportunities, setting you on the path to success.

  • Marketing & Sales

  • Finance & Accounting

  • Human Resources

  • Operations & Logistics

  • Retail & E-Commerce

  • Business Consultant

  • Entrepreneur

  • IT & Consulting

  • FMCG & Manufacturing

I take this opportunity to welcome you from all parts of the world to be a part of BBA(Hons) – Marwadi University, Rajkot. We have the distinction of being known as one of the pioneers in many academic processes in this region. The aim is to remain at the forefront for the processes of Teaching, Learning and Research. We strive hard to promote academic excellence and are committed to creating an ambience for fostering innovation and creativity.
As a Head of the Department since the inception of this programme, I assure you that we maintain high academic standards. We seek to be renowned for our distinctive curriculum design emphasizing learner-centric, innovative and globally applicable attributes to develop globally competent professionals with critical and creative problem-solving abilities and cross-cultural skills. We heavily emphasize the co-curricular and extra-curricular aspects to encourage students to indulge in activities to shape them as leaders of tomorrow. Multi-faceted efforts are done to ensure shaping up the overall personality of the graduates to equip them with a dynamic yet strong approach to face the professional as well as personal challenges of the competitive world. The system is well supported by the experienced faculty members and external associated experts to ensure the deliverables. This programme, BBA (Hons) involves many external tie-ups and collaborations to integrate industry perspectives within the teaching learning process.
On behalf of the department, I wish you a progressive, educative and fulfilling journey of completing your graduation with BBA(Hons) at Marwadi University.

Mr. Paras Rughani

HOD, Faculty of Management Studies

Our Recruiters

500+

Participating  Companies

34.5 LPA

Highest Salary  Offered

1000+

Students bagged a package 5 LPA+

3,000+

Industry Associations for Placements & Internships

Stories of Excellence

The Computer Engineering Department at Marwadi University fosters innovation, technical excellence, and holistic development. With experienced faculty, cutting-edge labs, and constant exposure to real-world challenges through hackathons, projects, and expert sessions, it has shaped me into a confident and industry-ready individual. I’m truly proud to be a part of this vibrant and future-focused department.

Innovation
Industry-ready
Technical Excellence

TANISHA KAKKAD

Computer Engineering

As a final-year Computer Engineering student at Marwadi University, my journey has been enriching. With expert faculty, industry-aligned curriculum, and strong infrastructure, the university provided great academic and practical learning opportunities. The CE Department has been instrumental in my technical and professional growth.

Academic resources
Industry trends
Practical learning
Professional growth

KASHISH MANGTANI

COMPUTER ENGINEERING

As a Computer Engineering student, I'm highly satisfied with the academic and infrastructural support. Well-structured lectures, modern labs, and supportive faculty have enriched my learning. Career guidance and placement support have been valuable, and the responsive administrative staff ensures a smooth, student-friendly environment.

Experienced faculties
career guidance
Placement support

SAVAN CHAUHAN

COMPUTER ENGINEERING

Marwadi University provided me with a strong foundation in technology and research, which paved the way for my journey in Biomedical and Health Informatics. The hands-on projects and industry exposure I received during my studies were instrumental in shaping my career path. I am truly grateful for the support and opportunities I got at Marwadi University.

Technology
Opportunity
Support

KRISHNA MRIDHA

COMPUTER ENGINEERING

The rigorous academic environment and mentorship at Marwadi University played a crucial role in my success at GATE and my admission to IIT Delhi. The emphasis on practical learning and innovative thinking empowered me to excel in Artificial Intelligence and Data Science. Marwadi University truly prepared me for the competitive world.

Mentorship
Competition
Learning

Sonu Kumar Yadav

COMPUTER ENGINEERING

Marwadi University laid the foundation for my professional journey, where I completed my B.Tech in Computer Engineering with a 9.67 CGPA. The supportive environment and practical exposure helped me grow. Being a TCS Campus Ambassador enhanced my leadership skills, and an early placement at Zignuts Technolabs in the 7th semester earned me an achievement award. I’m grateful to the CE faculty for their constant guidance and support.

Support
Transformation
Foundation

Ishan Avlani

COMPUTER ENGINEERING

As parents, we are truly impressed with the quality of education and mentorship provided by the Computer Engineering Department at Marwadi University. The faculty’s constant support, modern facilities, and focus on practical learning have played a vital role in our daughter Tanisha’s growth and confidence. We are proud of her progress and grateful to the university for shaping her future so well.

Mrs. Shital Kakkad

As a parent of a final-year Computer Engineering student at Marwadi University, I’m very happy with the quality of education and overall development my child has received. The university offers a safe environment, excellent faculty, and strong academic support. It’s reassuring to see my child grow confidently towards a successful career.

Mr. Bharat Mangtani

As a parent, I am very pleased with my child's progress at the college. The faculty members are supportive and ensure that students understand concepts thoroughly. My child is learning well, both academically and in terms of practical skills. I also appreciate the career guidance provided, which is helping shape a clear future path

Mrs. Sunita Chauhan

Awards & Recognition

Professor Chosen to Present Research in Germany

Honored as Outstanding Math Teacher by Gujarat University

Professor Chosen to Present Research in Germany

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